Before you can shape the perfect brow, you need to know what kind of canvas you’re working with. That starts with one very important question: what is your face shape?

Understanding your face shape can help you choose makeup styles, hairstyles, and brow shapes that enhance your natural features. But figuring it out can feel confusing—especially when your face doesn’t fit perfectly into one box.

Let’s break it down in true Voguegenics fashion: clear, cheeky, and confidence-building.

Step 1: Look at the Big Picture

Face shape is determined by the overall proportions and outlines of your forehead, cheekbones, jawline, and face length. The key is to observe what stands out most.

Stand in front of a mirror, pull your hair back, and take a selfie (or three) with a neutral expression. You’re looking for your facial framework—not the angle or lighting trickery.

Trending

From Target Marathons to Canine Resistance Training: My Olympic-Level Workout Routine

Step 2: Identify These Key Features

• Forehead Width: Is it wide, narrow, or balanced with your cheeks? Does it taper like a heart or sit straight across like a square?
• Cheekbone Width: Are they the widest part of your face? Do they sit high and defined?
• Jawline: Is it strong and square, narrow and pointed, or softly curved?
• Face Length: Is your face noticeably longer than it is wide, or is the ratio more even?

Now, let’s match these features to a shape.

Common Face Shapes & How to Spot Yours:

💎 Diamond: High cheekbones are the standout. The forehead and jaw are narrower, and the face length may be slightly longer. Your face appears angular, with sharp definition.

💖 Heart: You have a wider forehead that gently narrows into a pointed chin. Your cheekbones are usually high, and your jawline tapers.

🟥 Square: All measurements are fairly even, and your jawline is prominent and squared off. Your face gives a bold, structured vibe.

🔵 Round: Your face has soft curves with roughly equal width and length. The jawline and cheekbones are rounded rather than defined.

🔲 Long/Oblong: Your face is noticeably longer than it is wide, with a straight cheekline and a more elongated look overall.

⭕ Oval: Forehead is slightly wider than the chin, and the face tapers slightly downward with gentle curves. Everything looks softly balanced.

Still Unsure?

If you’re stuck between two face shapes, focus on your most prominent feature. Are your cheekbones your power player? Is your jawline the star? Identifying your most defined area can help you narrow it down.

And don’t forget: no one’s face is a perfect shape—and that’s a beautiful thing.

Next Step: Match Your Brow Shape to Your Face Shape

Now that you know your face shape, it’s time to find the brow style that brings balance, drama, or softness in all the right places. Your brows should work with your natural features—not against them. Here’s how to pair your face shape with its most flattering brow shape:

💎 Diamond Face: Go with curved brows to soften angular cheekbones and create visual balance. Avoid overly sharp arches that emphasize angularity.

💖 Heart-Shaped Face: Rounded brows help soften the pointed chin and balance the wider forehead. Keep it gentle to maintain harmony.

🟥 Square Face: Choose a defined arch with a slight curve to soften strong jawlines. Avoid ultra-sharp angles that can make the face appear severe.

🔵 Round Face: Opt for high arches to add vertical dimension and define the face. Avoid rounded brows that can make the face look fuller.

🔲 Long Face: Flat or straight brows visually shorten the face and create balance. High arches will only elongate the look.

⭕ Oval Face: You’re in luck—this balanced shape works well with most brow styles. A soft, natural arch is all you need.

The goal isn’t perfection—it’s personalized balance. Let your brows highlight your beauty, not fight it.

And grab your free cheat sheet while you’re at it:

📥 Ultimate Brow Mapping Cheat Sheet

📥 Ultimate Brow Mapping Supply Checklist

For even more Eyeconic Eyebrow looks, check out our blog post The Ultimate Brow Mapping Guide: Shape, Symmetry & The Golden Ratio.