You’re Posting Like It’s 2010—And That’s Why No One Engages

The ‘Wisdom Dump’ Problem: Why Sharing Too Much Kills Engagement

Think you’re helping our audience by giving them all the details? You’re actually overwhelming them. And it’s not just happening on social media—it’s happening in blog posts, too.

There was a time when people were willing to read long, detailed posts just to get one golden nugget of wisdom. But let’s be real—that time is long gone. Today, the human brain craves quick wins, not information overload. If our audience can’t skim our content and instantly pull value from it, they won’t stick around to dig for it.

Here’s the thing: long-form content still works, but it needs to be easy to digest. If someone opens a blog post and sees a never-ending wall of text, they’re gone before you can say, “But I spent hours writing this!” The secret? Structure. Pacing. Scannability.

The best content doesn’t just sit there; it pulls the reader in and keeps them engaged. That means breaking things up in a way that feels effortless—using well-placed subheadings, shorter paragraphs, and bold takeaways that make the message pop without overwhelming the eye.

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Now, full disclosure—I’ve been guilty of this myself. My natural writing style leans toward depth, detail, and storytelling. And if you dig through my older blog posts, you’ll see exactly what I mean. But here’s the difference: I’ve realized that structure matters just as much as substance. I’m not changing what I say—just how I present it, so more people actually read and absorb it.

Let’s look at an example. Imagine stumbling across a blog post that starts like this:

“When it comes to productivity, there are so many things to consider. Multitasking has long been thought of as a great skill, but actually, studies show that the brain isn’t designed to process multiple complex tasks at once, and when people try to do so, their efficiency drops by 40%. That’s why focusing on one thing at a time is a far better strategy, allowing for deeper work, better retention of information, and ultimately more success in professional and personal endeavors.”

😴 Be honest—did you feel our brain shutting down halfway through? Because same.

Now, compare that to this:

🚀 Stop multitasking—our brain isn’t built for it. Studies show it slashes efficiency by 40%. Instead, single-tasking boosts focus and results. Try it today!

See the difference? Same message, but now it hits instantly.

So, how do you apply this to our content?

For social media? Cut our message down to one clear takeaway. If it’s not tweetable, it’s probably too much.

For blogs? Keep the depth, but break it up. Make every paragraph intentional. Give our readers natural stopping points. And most importantly, make the main ideas stand out so they don’t get lost in the noise.

For everything? Trim the fluff. If it doesn’t add clarity, it’s adding clutter.

Our content isn’t a textbook—it’s a conversation. Make it easy, make it clear, and most importantly, make it memorable.

#ContentMarketing #BloggingTips #EngagementStrategy #BetterWriting #ScannableContent #SocialMediaGrowth #WriteBetter #Voguegenics

Dorey Duncan Scott Senior Litigation Paralegal

Hi! I’m Dorey Duncan Scott, a mother of three, wife and fashion entrepreneur. I started my career in fashion back in the early 90’s when I did print, still and runway modeling. I studied Fashion Merchandising, Music Business and Marketing, while also obtaining certificates in such industry-necessary areas such as make-up, styling and runway choreography. In addition, I had work as a spokesmodel for several brands, appearing in print and in person. As a former model, turned senior litigation paralegal, artist manager and on-air personality with a passion for fashion, beauty, and personal development, I bring a unique combination of style, strategic thinking, and legal expertise to my work. My years navigating the legal world have sharpened my attention to detail, while my experience and passion for fashion, beauty, and personal development drives my desire to help others feel empowered and help them in their journey toward self-empowerment. My experience in the fashion world has taught me the power of confidence. 

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